MIRIAMCABRERA










© MIRIAM CABRERA 2025
01   |  CAMPAIGN

EMPOWER HER PLAY





NATIONWIDE CAMPAIGN CONCEPT

Developed a creative and impactful concept that highlights the importance of girls' involvement in sports, emphasizing empowerment, inclusivity, and self-confidence. With a target audience on young girls ages 8-16 across the United States, and a special focus on underrepresented communities. 

   CASE STUDY         



OPPORTUNITY

A campaign concept designed to break financial barriers and empower girls in sports.

Inspired by María Guadalupe Sánchez Morales’ journey from financial struggles to becoming the highest-paid player in NWSL history, this initiative is about creating opportunities for young girls to thrive by providing leadership skills through sports participation. The inaugural event kicks off in Atlanta, promoting after-school programs sponsored by the YMCA, Nike, CoolGirls, and Good Sports, offering scholarships, gear, and more.

Together with icons Shi’Carri Richardson and Naomi Osaka, this program cultivates leadership, resilience, and confidence—showing that sports can redefine the odds + inspire future leaders.


SOFTWARE

Illustrator, Indesign, Photoshop


PROJECT ASPECT

Research, Brand Identity, Presentation, Typeface, Media Plan, Touchpoints, Event Experience Design


DELIVERABLES

Brand Identity, Case Study, Presentation





PHOTOS