MIRIAMCABRERA
© MIRIAM CABRERA 2025
PA’ LA RAZA
STREET WEAR SUBSCRIPTION
Developed a creative and impactful concept that highlights the importance of girls' involvement in sports, emphasizing empowerment, inclusivity, and self-confidence. With a target audience on young girls ages 8-16 across the United States, and a special focus on underrepresented communities.
CASE STUDY
OPPORTUNITY
María Guadalupe Sánchez Morales, known for her impressive career in soccer, has faced numerous challenges in her path to success, particularly economic ones. Growing up in a working-class family, she has shared that her early life involved financial struggles, and her family's support was a major factor in her pursuit of soccer. She often speaks about how she worked to help her parents, including paying off their mortgage.By 2023, Sánchez became the highest-paid player in NWSL history, a significant leap from her early struggles, and her success has become a beacon for other Mexican-American girls pursuing careers in professional sports. Sánchez is a passionate advocate for social and cultural representation, utilizing her platform in sports to honor her heritage and motivate young women to chase their dreams. Beyond her commitment to representation, she is dedicated to advancing opportunities for women in sports. Her presence in the NWSL serves as a powerful advocate for greater recognition and equitable compensation for female athletes.
María envisioned a campaign targeting girls and their families, aimed at breaking down economic barriers and promoting participation in sports. By collaborating with Shi'Carri Richardson and Naomi Osaka, the campaign launched an initiative designed to cultivate leadership qualities, resilience, and confidence in girls while creating a supportive environment for their growth. This endeavor underscores their belief in the transformative power of sports as a means to empower young women and overcome societal and financial obstacles.