MIRIAMCABRERA
© MIRIAM CABRERA-SANTANA 2025
PA’ LA RAZA
STREET WEAR SUBSCRIPTION
Created an online subscription box concept focused on identity, culture, and community. Tasked with developing packaging, visual identity, and digital touchpoints for a brand targeting Gen Z audiences, with emphasis on underrepresented and first-generation communities. Although this is currently a concept, I plan to continue developing the project and am committed to growing it and eventually bringing it to life.
CASE STUDY
OPPORTUNITY
Pa’ La Raza is a bold streetwear brand fusing resilience, heritage, and urban energy. Founded by a first-gen Latina, the brand reflects the grit of Charlotte, NC and the cultural pride of the Latino community, a bold blend of resilience and heritage. More than just a clothing brand, Pa’ La Raza is a movement—celebrating identity, unity, and survival of the fitted.
From limited drops to artist collaborations—including exclusive pieces with designer Tabby Lo—the brand thrives on creativity, storytelling, and unapologetic self-expression.
The goal was to establish Pa’ La Raza not only as a clothing label but as a lifestyle brand grounded in community, authenticity, and empowerment—amplifying voices that have long been overlooked and honoring the culture that continues to shape and inspire the streets.