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VOICES OF DESIGN
AIGA DESIGN CONFERENCE 2024
The notable individuals highlighted from 60’s modernism era are designers: Emmett McBain, Yusaku Kamekura, Ikko Tanaka, Ivan Chermayeff, Tom Geismar, Robert Brownjohn, George Lois, Dorothy Hayes, Minoru Yamasaki, Buckminster Fuller, Milton Glaser, Seymour Chwast, Sister Corita Kent, and Archie Boston Jr.CASE STUDY
OPPORTUNITY
Each year, AIGA hosts a design conference to bring together members and leaders of the ever-changing design community to share ideas, grow as professionals, inspire each other, and collaborate with the purpose of creating work that will ultimately shape the future of design and culture.AIGA chooses a new theme annually for its conferences, exploring ideas such as
“The View From Here” in 2023, “Re-Connect” in 2022, “A Brief History of Now” in 2021. Often, these themes will reflect the idea of looking at the past in light of the present and future and viewing design as an entity greatly influenced by time and individuals throughout it.
The 2024 AIGA Design Conference needed a similar yet distinct theme and branding, including a successful overarching plan of action displayed through a unique conference guide, signage, and various other touchpoints.
CONFERENCE GUIDE